What kind of novelties resonate with Generation Z? An explanation of popular items and key points of planning.
Generation Z, being the SNS-native generation, is characterized by a focus on design, empathy, and experiential value.
What is Generation Z? Characteristics to Understand Through Novelty Planning Generation Z refers to the generation born from the late 1990s to the early 2010s. They are also called the "SNS Native Generation." As a result, they tend to prioritize the following values: - Whether it is something they want to share on social media - Whether there is a relatable worldview - Whether it has high practicality - Whether it involves sustainable practices - Whether it allows for self-expression Three Values Generation Z Seeks in Novelties [Value 1] Relatable Design They prioritize an appealing appearance over prominently displaying the company logo. [Value 2] High Practicality The important perspective is whether they will want to continue using it. [Value 3] Experience Value Worth Sharing on Social Media It is necessary to consider the design for spreading after distribution. Three Key Points for Novelty Planning Targeted at Generation Z [Point 1] Clarification of Target Setting By organizing the purpose and interests, it becomes easier to determine the direction of the plan. [Point 2] Selection of Trendy Items It is important to incorporate trends while harmonizing with the company image. [Point 3] Consistency with Company Image Aim to convey the company's values naturally.
- Company：コシオカ産業 本社工場
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